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𧏠Jalen Brown Invests in Junk Science
The Finals MVP is also named the company's Chief Innovation Officer...


The last (and only) time the Chicago Bears were sold was in 1920 when George Halas bought the team for $100.
Adjusted for inflation, thatâs just $1,627.30 today. Yet some people are skeptical that the team is even worth $100. Sports hatred knows no end.
In todayâs newsletter:
đ The Big Story: NFL Owners Chose Soccer Over Football
đ Biggest Loser: Jalen Brown Invests in Junk Science
đ Winnerâs Circle: Nike Drops the First Foot-Massaging Shoe
đ The Big Story

Argentina had a relatively poor performance against Canada in the opening match of the 2024 Copa America in Atlanta but managed to scrape together a 2-0 victory.
NFL owners are finally spending millions of dollars to do the one thing every player has been asking forâŚ
But they still found a way to mess it up completely.
Background: Recently, six NFL stadiums with turf have temporarily switched to natural grass to host soccer matches during the Copa America.
They did this because, unlike the NFL, nearly every international soccer tournament requires their matches to be played on natural grass surfaces.
So owners in:
Atlanta (Mercedez-Benz Stadium)
Dallas (AT&T Stadium)
Charlotte (Bank of America Stadium)
Los Angeles (SoFi Stadium)
Houston (NRG Stadium)
New York (MetLife Stadium)
Installed temporary rolls of natural grass on top of their existing turf fields while matches are being played this summer. Thereâs just one problem:
The athletes seem to hate this solution more than the turf.
Backlash: Players from Argentina and Canada complained about how the sod in Atlantaâs Mercedez-Benz Stadium was a âdisasterâ and felt âhallowâ and âvery bumpyâ like âa trampoline.â

Crews replace the playing surface at Mercedes-Benz Stadium
Meanwhile, in Los Angeles, players from Brazil and Costa Rica complained about how small the pitch had to be to fit within SoFi Stadium.
Opportunity Cost: Luckily for these NFL owners, theyâll have two years to decide how to proceed before the World Cup comes to North America in 2026.
For example, MetLife Stadium already plans to spend $16 million to remove seats to fit a FIFA regulation-size pitch, but that still doesnât answer the biggest question:
What about the playing surface?

SoFiâs floor is too narrow to accommodate a regulation-size soccer field, which must be at least 74 yards wide along the goal line.
Itâs estimated that permanently switching to natural grass would only cost about $3-$4 million, but if owners were to do that, they wouldnât make as much money hosting college football games, concerts, and other events in their stadiums on non-game days.
So it seems like these temporary rolls of sod are as good as itâs going to get.
đ Biggest Loser

What the heck is this thing around Jaylen Brownâs neck?
I looked into it, and more people need to talk about how ridiculous this thing is.
Background: For the last few months, Brown has been seen in interviews, public appearances, and even at the championship parade wearing a device called the Hapbee Smart Wearable.
It costs $200 and claims to use patented technology to digitally send things like:
Caffeine
Melatonin
CBD
Nicotine
THC
Directly into your body through ultra-low-frequency radio waves.
The device connects to an app on your phone, where you can select between 25 different âblendsâ that help you feel happier, more alert, focused, or relaxed.

However, you also have to pay for a $20 per month membership to use the app.
Sign the Check: Brown not only wears this product but also participated in a $2.8 million investment round in Hapbee in March and was named the companyâs Chief Innovation Officer.

In 2023, Jaylen Brown signed a record 5-year, $303.7M supermax extension
I guess when you make over $50 million per year, you can waste your money on whatever you want.
đ Winnerâs Circle

These new Nike shoes promise to massage your feet while youâre walking, and they could be the reason 100 USA athletes win gold at the Olympics this year.
Background: Nike and sports-recovery brand Hyperice just released a shoe that claims to have the same benefits as those giant recovery leg sleeves.
Designers say theyâve worked for over two years to perfect the shoes, which include multiple air bladders and warming elements in the upper part that can expand to push heat into muscle tissue.
How It Works: Each shoe can be controlled independently and features three different levels of heat and compression, which allow an athleteâs foot, ankle, and Achilles to warm up and recover while theyâre simply walking around.

The shoes are powered by a battery back in each insole, and according to the founder of Hyperice, youâre even allowed to fly on a plane with them, although he did admit to being stopped by TSA while wearing them.
But thatâs not even the best part.
Recovery Vest: Nike and Hyperice also developed a vest with similar technology, except itâll also use thermoelectric coolers that can automatically monitor and maintain an athleteâs body temperature during training and recovery, all while using the same air bladders and pressure sensors to maximize the effectiveness of the heating and cooling.

Itâs been reported that 100 Nike-endorsed athletes will receive both products before the 2024 Paris Olympics. Athletes like LeBron James, who have already received the products, have called them âgame changers.â
âą In Other News
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đ Happy Friday! đşđ¸
If youâre working today, I suggest you seriously consider getting a new job. And if you are working today, remember: nobody else is.
So maybe read another edition of Bottom of the Ninth to look like youâre staying busy.
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